A while back I was stuck in my business. I didn't know where to go, or how to gain the clientele I was looking for. I felt unfocused and all over the place. This is when I approached Erin to help. The first thing she helped me to see was that I felt crazy all over the place because I didn't have a set marketing plan, I wasn't clear with my pricing, it was mainly an a la carte, fly by the seat of your pants price list and I didn't have my policies in order, for how I handled myself and how I expected my clients to work with me. I honestly was a bit of a mess. Erin helped me fix all of this though.
With a careful evaluation of WHAT I WANTED my business to look like, my website and how I wanted to practice business, we put together a plan. We stared with the pricing and policies, because I needed to know where I needed to be and how I wanted each transaction to play out. I also needed to be clear with my clients about how I expected them to work with me. It was a lot of work, but by having clear deadlines and Erin's knowledge of what I could accomplish in a given amount of time (she didn't expect me to have everything done within a week) that first part got done in reasonable time! I accomplished it.
Next we moved on to a marketing plan. I needed to be something that worked for me and I needed to devise it. This was probably the longest thinking process, but I finally figured it out. Newsletters that go out 2 times a month, blogs 4 times a month, daily Instagram posts - that feed into Facebook and twitter, and integrating everything across each social media profile. Without Erin's knowledge of the world of marketing I would have never gotten this far. I would have still been floating around not knowing where I was going.
Furthermore, this plan has helped me to feel confident in the upcoming future. I am 7 months pregnant and with the ability to have everything set up and ready to post without my having to do anything (except set it up a few months in advance) I am super confident that my marketing will continue to work for me, even while I am focusing on my new little one.
Thank you Erin for all your insight and for showing me that it is possible to not feel lost in business.
Owner + Lead Photographer at Shani Studios
"If you haven't chatted with this gal in a while, hop on a call with her and you'll leave energized, feeling like you can do anything!"
Aly Holmes Fontaine
Merchandiser, Chloe + Isabel
Merchandiser, Chloe + Isabel
"Thanks to Erin for being an exemplary leader and ALWAYS being available while she is also running her own show! Thanks for all of the support and quick responses"
"Talk about a fun time! Erin was so fun to work with and did a fabulous job making me feel really comfortable. Smiling in front of a camera is very daunting for me, but she managed to make me laugh and snapped at all the perfect moments- now I have great shots!
I would highly recommend Erin- her bubbly personality and positive outlook are infectious and you definitely want her on your team!"
Style Maven, Shay & Coco
Founder, The Tall Society
"Thank you love! Thanks a million for shooting me!"
I met Erin at the end of 2016 at a Meet Your Tall Sisters Brunch through The Tall Society. She has become a great friend and mentor. Working with her is amazing because she gives the right balance of what I need: passion, business tools, tough love and plenty of humor.
During our first Google Hangout we talked for 2 hours and just got to know each other. She genuinely cares about who you are and what you're about. Also, she is the first person that has come along that asked the "right" thought-provoking questions to get me to reflect and articulate what I want to do with my business and my life in the future.
I am so thankful to be working with her because she provides the tools and foundations necessary for goal-setting, marketing, growth and accountability. Then it's up to you to lead and put those plans into action. In my opinion, that's the best type of mentorship/training.
Owner Let Height Arise
I am so grateful for Erin's services and advice! As a new business owner, Erin helped me clarify key aspects of our brand and collaborated with me to create marketing material for our first event.
She was incredibly knowledgeable when it came to online marketing and branding and has a flawless eye for design. In addition, she was super flexible and came to my house to work so I could still keep an eye on my kiddos!
We had a very successful launch event and could not have done it without her.