Writing

Opinions, patterns, and the occasional how-to.

Notes on DTC brand strategy, ecommerce, and operations from a decade of doing the work. No fluff, no jargon, no content-for-content's-sake.

Unsolicited

Most influencer brands aren't brands. They're cash grabs.

Have you ever wondered where all those influencer brands from the early 2010s went? Building a real brand takes more than a follower count and a launch week.

April 13, 2026